Getting To “Yes”

How Using Third Party Validation Of Your Business Concept, Ad pitch, etc. Can Move The Money From Their Account To Yours.

Have you ever wished you could take back an email that you sent when you were emotionally upset? Oy, yes! Or had to back-engineer a failed idea or product concept you had spent thousands, if not millions on? We all have. How can you avoid these epic and costly mistakes? 

When you have hundreds of people telling you the same things and you listen to them, you’re effectively drawing on the wisdom of the crowds; you really cannot fail. Validation communicates acceptance of your product concept or idea. It’s that simple. You will know you are on the right track, because your ideas are not built on solely gut feel and one person’s opinion. Allowing your consumers to be pioneers of your product concept or idea will start you off in a good place and the dollars will roll in, because it’s all about product market fit.

The business landscape is littered with the wreckage of ideas that were “too good to fail,” but did. Don’t fly blind; test before you invest.

Donovan Bond

Toronto, Canada