How many reasons are there for pursing a terrible Great Idea? So many! As an Entrepreneur, you’re running on faith and fumes. You’re deeply in love with your Great Idea, and you can’t see the flaws in it that others might perceive.  In fact, you’re liable to get pretty snippy with anyone who dares to point them out to you. All you see when you gaze at your terrible Great Idea it is its upside potential. You’re certain that your future is a smooth trip down a rose-covered walkway for the two of you, to the success and acclaim you know your Great Idea deserves. Just as it is in romantic love, this is a kind of willful blindness. Unlike romantic love (well, most of the time), it can bankrupt you as it breaks your heart. 

As a Creator, your Great Idea is your child – and how many parents can find any real faults in their darling child?  Sure, maybe it’s got some rough edges, but you’re sure they’ll smooth themselves out, and your Great Idea will grow up to make you proud – and rich. This falls more into the realm of wishful thinking. But wishful thinking isn’t clear thinking: As an old friend of mine used to say, “Wish in one hand, and spit in the other – and see which fills up faster.” 

I’ve linked to a piece worth reading here, about the fallacy of failing to test your Great Idea beyond simply embracing your own vision of it, or listening to those who are as invested in it as you, and thus similarly unreliable judges of its worth. Here’s a money quote from the piece: “While poor opportunity evaluation has direct costs, the opportunity costs are often even more substantial. For every bad idea that moves forward, resources and direct costs are unavailable for better ones.”

Roll that thought around for a moment: for every terrible Great Idea you throw your resources, energy, and yes, your heart behind, you leave other ideas, possibly better ones, on the table. I don’t know about you, but I find that thought pretty depressing. It’s too late to turn back when you’ve already gone the distance for the Great Idea that stubbornly refuses to fly.  And the really sad part? This doesn’t have to happen. Not ever. Not anymore. 

Take off the rose-colored glasses, and submit your Great Idea to some rigorous, meaningful testing. No, don’t ask Mom –or Dad – or your Reiki therapist, or the people who work for you. Instead, ask your potential consumer. That’s the only person whose input you need to make the smart choice. 

Good news: that consumer is now as close as your keyboard and is surfing the Internet waiting to help you. Just Validateit first through real market research, and get your answer in 24 hours, Whether you’re naming a product, choosing which of several Great Ideas you want to take to market, or trying to determine a price point that your consumer will accept, just ValidateIt at , There’s no reason to fail, and no excuse to fly blind. Don’t throw love and money at bad Great Ideas – they’ll only break your heart and burn through your resources. Save that devotion for the idea you test before you invest.