Developments in how people are applying new approaches to market research.
Session 1, 10am London Click here to register
Sue York, Mobile Research in a Global Context
Ray Poynter, How to pick research innovation winners
Leigh Caldwell & Lizzi Seear, Behavioural economics gets real: with behavioural conjoint
Stephen Paton, Behavioral Economics – Is that a wolf at the door or opportunity knocking?
Session 2, 10am New York, 3pm London Click here to register
Steve August & Corrine Sandler, Using Mobile Qual to Hack the Snack Aisle
Colin Ho The Connection Between Big Data and Behavioral Economics
Raj Sandhu, Behavioural Economics: Marketing’s latest shiny new thing, or a tipping point?
Betty Adamou, Reversing Pokémon Go: Designing from the start with the finish line in mind