Today’s business environment is fast moving and competitive. Every day we fight for consumers’ attention, hoping to make them our customers. The bigger challenge is to balance efforts to win them in the present with successful retention in the future. At Fresh, we are making this easier by looking at your potential customers through the lens of Behavioural Plasticity. When you set the right reminders for your target consumers and walk them through the cycle of building a habit, you are assuring your future success without damaging your current standing.