2018 Path to Purchase Summit

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Throughout our lives, our brains continue to develop and create new neural pathways that determine our behaviour – hence the plasticity. When you permanently modifying your consumers behaviour through disruption or reinforcement of current behavior; consumer decisions become automatic and massive growth occurs. Intent does not equate to action; you have to modify behaviour to succeed today. Behaviour is the most variable trait in humans, yet companies focus on purchase intent and product fit vs. changing habits.

In this thought provoking session learn how to create new neural pathways in your consumers/customers which will change behaviour and lead to automatic brand choice making your brand part of a consumer’s routine; because Routine is the new loyalty.

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