Corrine Sandler, CEO of Fresh will be speaking in NY on Behavioural Plasticity. Don’t miss it.
Throughout our lives, our brains continue to develop and create new neural pathways that determine our behaviour – hence the plasticity. When you permanently modifying your consumers behaviour through disruption or reinforcement of current behaviour; consumer decisions become automatic and massive growth occurs. Intent does not equate to action; you have to modify behaviour to succeed today. Behaviour is the most variable trait in humans, yet companies focus on purchase intent and product fit vs. changing habits.
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