Just because consumers have developed buying habits in a specific product category or always use the same type of service doesn’t mean that they’re happy or fully satisfied with the rewards these habits bring. This gap between consumer habits and genuine consumer satisfaction is what fuels the drive to innovation among entrepreneurial providers of goods and services - yet most new product and service innovations fail to capture consumers, and fall by the wayside.
How can you avoid this fate for your own enterprise? We suggest you begin by looking at your category through the lens of Behavioural Plasticity before moving forward with new products or services. Our mission at Fresh is to do the research and provide the insights needed to get our clients’ product and service innovations to market ready to positively disrupt consumers’ routines, and ultimately to lead both you and them to a greater reward.