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"My fascination with the notion of disrupting consumer habits began as an experiment on myself, when I made a choice to transform my life habits – my thinking, my health, my spirituality – through a rigorous effort to quit doing what was bad for me, and to implement daily practices that made me feel better." 
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"I recently became a mother and was exposed to the most miraculous thing – the development of the human brain! Observing my newborn taught me far more about consumer and shopper behavior than I could ever have imagined." 
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"Most of our lives are spent never more than a couple of feet from some form of technology. We use technology to meet multiple and varied needs; however, often we fall back on it simply out of habit. Just as checking our messages every hour or so is the new normal, so is using our tech – our phones or tablets or laptops - to view and assess products and services. This habit is now part of the consumer’s process of making an informed decision." 
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"When you look at your average day, how many things do you do habitually, without even thinking about them? Perhaps making your morning pot of coffee, or washing your hair every second day; dropping your keys in a specific spot when you first get home, or arriving at work within minutes of the same time every day? These are the kinds of routine actions we all take, without so much as a second thought." 
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"Have you ever set out for home from work or a day out intending to make a stop along the way, only to discover that you’ve unconsciously taken the route that leads you straight home and missed your stop? Me, too! We can credit this to our magnificent brains that are constantly creating shortcuts for us, simplifying our day-to-day choices to the point where they become routine – thus taking little to no effort to execute." 
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"Just because consumers have developed buying habits in a specific product category or always use the same type of service doesn’t mean that they’re happy or fully satisfied with the rewards these habits bring. This gap between consumer habits and genuine consumer satisfaction is what fuels the drive to innovation among entrepreneurial providers of goods and services - yet most new product and service innovations fail to capture consumers, and fall by the wayside." 
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"Today’s business environment is fast moving and competitive. Every day we fight for consumers’ attention, hoping to make them our customers. The bigger challenge is to balance efforts to win them in the present with successful retention in the future."
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Being a process driven person and running operations, my daily work habits have become routine, although in any growing business like FRESH it's crucial to be able to have a reliable and effective strategy for building new processes and being open to change existing habits. 
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For a full list of Fresh employees, please visit: https://ca.linkedin.com/company/fresh-intelligence