Most of our lives are spent never more than a couple of feet from some form of technology. We use technology to meet multiple and varied needs; however, often we fall back on it simply out of habit. Just as checking our messages every hour or so is the new normal, so is using our tech – our phones or tablets or laptops - to view and assess products and services. This habit is now part of the consumer’s process of making an informed decision.
Here at Fresh, we understand and embrace the role that habits and technology have with consumers. We look at how companies can make improvements with the ways in which their products and services are presented via various platforms. The habit of using technology to make a decision doesn’t have to be a bad one. Companies can ensure that products and services viewed online are accessible in way that is fast and convenient, while continuing to provide the information customers need to make an informed decision.